Digital Marketing Manager

  • City of London, London
  • £50,000- £55,000

Summary

Digital Marketing Manager - £50-£55k - Online Tech Company - Central London

The Digital Marketing Manager is one of the key positions at this awesome tech company within London. You will play a key role in managing and driving online performance whilst constantly making improvements to conversion metrics.

Salary

£50000 - £55000
Depending on experience

Job Description

Responsibilities:

  • Grow company's online business by strong acquisition and retention to meet the demands of maintaining the number 1 position within our industry.
  • Create and own the company digital marketing strategy
  • Search engine optimisation: create a SEO strategy, working with external SEO agency to improve our Google ranking.
  • Working closely with the Digital Product Manger to create and implement a content and social strategy to further improve SEO results.
  • Paid search: manage and drive performance of PPC (search/retargeting/display/programmatic) alongside external agency
  • Paid social: run paid social campaigns on Facebook driving conversion and engagement metrics
  • Affiliates: drive and grow bookings through affiliate network both inhouse and by agency
  • Email marketing: utilise our e-CRM system to segment customers, setting up and manage

Requirements:

  • 5+ years digital marketing experience
  • Proven track record of delivering a programme of online conversion improvements, ideally with big ticket items
  • Experience in running digital advertising in Google AdWords and Facebook Ads
  • Extensive knowledge of Google Analytics
  • Strong analytical skills
  • Extensive SEO knowledge

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